Value

Our Values at LiftX

At LiftX, we combine decades of industry expertise with a fresh, forward-thinking approach. Founded as Cook & Associates in 2006, we’ve built a strong heritage and earned a reputation for excellence, integrity, and unwavering dedication to our clients. As the industry and technology have evolved, so have we. To reflect the new age we’re working in—defined by smart solutions, a drive to be the best in the business, and a relentless focus on our clients—we’ve rebranded as LiftX. While the name has changed, our commitment to delivering expert guidance and personalised service remains as strong as ever.

Our roots are in traditional consultancy, but today we bring together the best of both worlds—cutting-edge technology and time-honoured customer service. This rebrand isn’t just about a new name; it marks a renewed promise to lead with innovation while staying true to the values that have made us a trusted name in lift consultancy.

Our Core Values

Expertise with Integrity

We believe in honest, unbiased advice. With decades of experience, we provide expert guidance that ensures the best outcomes for our clients.

Innovation with Purpose

Technology should enhance, not replace, great service. We integrate state-of-the-art solutions like LiftiQ while keeping a personal touch.

Client-Centric Service

Every client is unique. We take the time to understand your needs and tailor solutions that genuinely add value.

Compliance & Safety First

Safety and compliance are at the heart of what we do. We make complex regulations simple and ensure your lifts meet every standard.

Simplicity & Clarity

Lift management doesn’t have to be complicated. We break down the technical jargon and provide clear, actionable advice.

Sustainability & Future-Proofing

We help businesses modernise lifts with energy-efficient solutions that reduce environmental impact and operational costs.

Partnership & Collaboration

We work alongside property managers, housing associations, and facilities teams to create seamless lift management strategies.

Real People, Real Solutions

Behind the technology, we’re a team of real people who care. We’re always here to offer personalised advice and hands-on support.

What our clients say

Professional, technically robust and commercially aware. LiftX helped us navigate complex performance issues and ensured our maintenance contractor delivered measurable improvement.

Building Manager

National Managing Agent overseeing mixed-use developments

What our clients say

An invaluable independent voice when dealing with persistent reliability problems. Their technical insight gave us leverage at board level and brought clarity to what had become a difficult situation.

Building Manager

Private Residential Portfolio – Prime Central London

What our clients say

LiftX provided clear, evidence-based reporting that strengthened our position during contract negotiations. Their involvement materially improved service standards across our estate.

Building Manager

Housing Association operating nationwide

What our clients say

Technically authoritative yet commercially pragmatic. They translated complex lift issues into clear actions and supported constructive engagement with our service provider.

Building Manager

Commercial Office Asset Manager – Birmingham

What our clients say

Their independent audit gave us confidence that performance issues were being addressed properly. A strong advocate for the client’s position when accountability was required.

Building Manager

Regional NHS Trust – Acute Hospital Facility

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LiftX Consult is a trading name of
Cook and Associates Lift Consultants Limited.

Regis House, 42b Homesdale Road, Bromley, Kent, BR2 9LD
Email: enquiry@liftxconsult.com
Tel: 020 8460 9991